1. Introduction
Sunrise Rentals Ltd ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services.
We are registered in England and Wales (Company Number: 12015347) and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
We may collect and process the following types of personal information:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Name, company name, job title | Account management, contracts |
| Contact Data | Email, phone number, address | Communication, deliveries |
| Financial Data | Bank details, payment cards | Processing payments |
| Technical Data | IP address, browser type, cookies | Website functionality, analytics |
| Usage Data | Pages visited, equipment viewed | Improving our services |
| Marketing Data | Preferences, feedback | Marketing communications |
3. How We Use Your Information
We use your personal data for the following purposes:
- Service Provision: To process rental bookings, arrange deliveries, and manage your account
- Communication: To respond to enquiries, send booking confirmations, and provide customer support
- Legal Obligations: To comply with legal and regulatory requirements, including tax and insurance
- Marketing: To send promotional communications (only with your consent)
- Improvement: To analyse website usage and improve our services
- Security: To prevent fraud and ensure the security of our services
Legal Basis for Processing: We process your data based on:
- Performance of a contract (rental agreements)
- Legal obligations (tax, health & safety)
- Legitimate interests (business operations, fraud prevention)
- Your consent (marketing communications)
4. Data Sharing and Third Parties
We may share your personal data with:
- Service Providers: Payment processors, delivery partners, IT service providers
- Insurance Providers: For equipment insurance and claims processing
- Legal Authorities: When required by law or to protect our rights
- Professional Advisers: Accountants, lawyers, and insurance brokers
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not sell your personal data to any third parties.
5. Cookies and Tracking
Our website uses cookies to enhance your browsing experience. For detailed information about the cookies we use, please see our Cookie Policy.
Types of cookies we use:
- Essential Cookies: Required for the website to function properly
- Analytical Cookies: Help us understand how visitors interact with our website
- Functional Cookies: Remember your preferences and settings
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which we collected it:
- Customer Records: 7 years after last interaction (for tax and legal purposes)
- Marketing Data: Until you withdraw consent or opt out
- Website Analytics: 26 months (anonymised where possible)
- Quote Enquiries: 12 months if no booking made
7. Your Data Protection Rights
Under UK GDPR, you have the following rights:
- Right to Access: Request a copy of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restrict Processing: Request limited use of your data
- Right to Data Portability: Receive your data in a structured format
- Right to Object: Object to processing based on legitimate interests or direct marketing
- Right to Withdraw Consent: Withdraw consent at any time (does not affect prior lawful processing)
To exercise any of these rights, please contact us using the details below. We will respond within one month of receiving your request.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data:
- Encryption of sensitive data in transit and at rest
- Regular security assessments and penetration testing
- Access controls and authentication procedures
- Staff training on data protection
- Secure data backup and disaster recovery procedures
9. International Transfers
We primarily process data within the UK and European Economic Area (EEA). If we transfer your data outside these areas, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by the European Commission
- Transfer to countries with adequate data protection laws
10. Contact Information
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
Data Controller:
Sunrise Rentals Ltd
Company Number: 12015347
Email: privacy@sunriserentals.co.uk
Phone: Contact via main line
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data correctly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.